A Voice for Modern Agriculture Emma Coffman
Bridging the Gap Between Producers and Consumers Through Education and Advocacy
Emma Coffman, the powerhouse behind EE Ranch Advocacy, is an advocate for agriculture and a passionate storyteller who has bridged gaps between consumers and producers. Her journey into agriculture was not a traditional one—she didn’t grow up in a farming family—but through 4-H and her dedication to learning about food production, Emma has found her calling in advocating for agriculture, educating the public, and using social media as a tool for connection.
Her story is a prime example of how anyone, no matter their background, can make a significant impact in the agricultural world. Emma’s passion for advocacy started early when she joined Texas 4-H, where she was introduced to the behind-the-scenes work of agriculture. It was here that she saw a crucial gap in knowledge between producers and consumers—something that would become her driving force in her career.
From there, Emma’s career in agriculture took a winding path. She earned her degree in animal science, pursued study abroad opportunities in Australia, and worked for various companies in the livestock industry. Starting in sales with Purina and moving on to managing a cow-calf operation, Emma eventually found herself leading the way in advocacy. Despite never having expected to become so involved in social media, Emma embraced the challenge and now uses platforms like TikTok to educate consumers about where their food comes from, how it’s produced, and why they should trust agricultural practices.
One of Emma’s biggest goals is to combat misinformation in agriculture. Whether addressing misconceptions about lab-grown meat or exposing the truth behind popular food trends like raw milk, Emma uses humor and research-backed facts to connect with her audience. She’s clear about the importance of not playing into fear-based marketing, which often dominates conversations about food production. Instead, she advocates for transparency, honesty, and well-researched information, aiming to help consumers make informed decisions based on the truth rather than emotional manipulation.
“We need more voices in agriculture. These personal interactions are where real change happens.”
Emma's advocacy is rooted in her belief that consumers and producers alike need to communicate better. She explains that much of the information shared about agriculture today is oversimplified or misleading, and she’s passionate about changing that narrative. By creating content that blends education with entertainment, Emma aims to make agriculture more accessible and relatable. Through her platform, she hopes to empower people to ask questions, understand food production, and find the information they need to make informed decisions.
One important lesson Emma emphasizes is the power of connections. Whether it’s through a face-to-face conversation in the grocery store or a viral TikTok video, the ability to connect with others is key to driving change. “We need more voices in agriculture,” she says, stressing the importance of everyone from farm owners to consumers engaging in meaningful conversations. These personal interactions, she believes, are where real change happens.
In her career and advocacy work, Emma has experienced the challenges of being an outspoken figure in a controversial field. She’s faced backlash, received death threats, and been called every name in the book by critics, both inside and outside of agriculture. Yet, she remains steadfast in her mission to educate and inform. For Emma, the power of standing up for what’s right and using her platform to combat misinformation is worth the personal toll.
As we navigate an increasingly complex world where misinformation spreads faster than ever, Emma Coffman’s story is a reminder that change starts with education, transparency, and a willingness to engage in tough conversations. By continuing to advocate for agriculture and share her knowledge, she’s setting an example for the next generation of agriculturalists to stand up, speak out, and make a difference in their communities and beyond.
Double E Ranch Website: https://doubleeranchadvocacy.com/
The Bridge Podcast: https://podcasts.apple.com/us/podcast/the-bridge/id1789478788
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Youtube: @DoubleERanchAdvocacy
