Proactive Advocacy in the Age of AI Michele Payn
Finding Your Place in Agriculture: Embracing Opportunities and Leadership
Michele Payn has made a lasting impact on agriculture through her work in connecting farm and food, advocating for mental wellness in agriculture, and empowering others to share their authentic stories. From her roots as a farm girl in Michigan to her current role in central Indiana, Michele’s journey has been shaped by a passion for agricultural education and communication. With four books published, a thriving speaking career, and a dedication to both global and local agriculture, Michele is a true advocate for the industry.
Michele’s involvement in agriculture goes beyond the farm. She’s seen the power of communicating science in a relatable way and knows that the future of agriculture depends on the ability to share accurate information, especially in a world increasingly influenced by artificial intelligence. During her speaking engagements and through her writing, Michele encourages farmers and ranchers to be proactive in sharing their stories—before others fill the space with misinformation.
As Michele points out, AI is becoming a powerful tool in how information is disseminated. Yet, AI can often misinterpret critical details when it comes to agriculture. Whether it’s a misunderstanding about animal breeding or pesticide use, Michele emphasizes that agriculture must get ahead of these AI-driven tools to ensure accurate information is available. As AI and other technologies continue to evolve, agriculturalists must use platforms like podcasts, social media, and written content to share firsthand experiences and provide a human touch that machines can’t replicate.
One key takeaway from the conversation is Michele’s belief in the power of authenticity. Whether you’re an 18-year-old FFA member or a seasoned farmer, your story matters. She stresses that there’s no "right" way to share a story in agriculture—what truly matters is being genuine and connecting with people on a human level. In a world where data and science often lead the conversation, Michele advocates for an emotional approach, recognizing that people remember how they feel more than the facts presented to them.
“It’s not just about sharing facts; it’s about connecting with others on a deeper level and showing the human side of agriculture.”
Michele’s own journey as an author and advocate began when she realized the need to bridge the gap between agriculture and consumers. Her first book, “No More Food Fights,” was born out of a desire to present both sides of the farm-to-table story. Since then, she’s become a key voice in combating food bullying, focusing on how misinformation and disinformation are affecting both consumers and producers.
One important piece of advice Michele offers is the importance of meeting people where they are. Whether it’s a parent, a dietitian, or a concerned consumer, finding common ground allows for authentic conversations. Michele believes that the more people understand the emotional connection to food and farming, the more they will trust the process and the people behind it. Her approach to advocacy is about listening, asking questions, and fostering a space where people can challenge their own beliefs—allowing them to come to their own conclusions, rather than being forced into an opinion.
Michele also speaks to the importance of critical thinking in today’s world of information overload. With millions of claims about food, farming, and sustainability, it’s crucial to teach people how to process information critically, ask the right questions, and seek out multiple sources. She encourages agriculturalists to get involved in these conversations, even when they’re uncomfortable. By starting with empathy and understanding, we can build trust and create lasting change.
In the ever-evolving world of agriculture, Michele’s work reminds us that being proactive, authentic, and willing to engage in difficult conversations is key to shaping the future of the industry. It’s not just about sharing facts; it’s about connecting with others on a deeper level and showing the human side of agriculture.
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